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Success Story: Overcoming Market Challenges to Successfully Sell

Realtor® Leah Tolisano Rand recently helped her sellers achieve their goal of moving into their dream home by securing a successful sale for 240 Johns Glen Dr. With her marketing expertise and commitment to client satisfaction, Leah turned challenges into opportunities in this competitive market.

Why Leah?

The sellers trusted Leah to market their home to the best of her ability, and she delivered. Her determination, market knowledge, and ability to navigate challenges ensured a smooth and successful sale, allowing her clients to transition to their dream home seamlessly.

The Challenge

The sellers were excited to move forward after finding their next dream home, but selling their current property presented some hurdles. The unpredictable market and high inventory levels made attracting buyers more difficult. Additionally, the home faced stiff competition from nearby new construction and the absence of an amenity center, which many buyers were seeking.


The Strategy

One of the trickiest aspects of this transaction was competing against nearby new construction homes. Many interested buyers ultimately chose new builds, but Leah’s persistence and creative approach helped her find the right buyer.

Leah leveraged her marketing skills to position the home as a standout option. She focused on emphasizing the home’s unique features and value, ensuring it received maximum exposure to the right buyers. Her proactive communication and dedication helped keep interest high despite the competition.

The Result

Through strategic negotiations, Leah secured a quick cash closing at just $5,000 under the list price, delivering excellent results for her clients. This allowed the sellers to proceed with their plans without delay and with confidence in the outcome.

Meet Leah Tolisano Rand

Leah Tolisano Rand moved to Jacksonville when she was four and fell in love with Sunny Florida, making it her permanent residence. Although a dual citizen of Germany, she currently lives in a 1930's home in the heart of San Marco with her husband, Logan, their daughter Juniper, and two dogs; Cooper and Clover. 

She earned her Master's in Management as well as her Bachelor's degree in Psychology from the University of North Florida. After years in human resources, Leah decided to bring her strengths of empathy, responsibility, and discipline to the world of Real Estate. Her love of helping others, coupled with her passion for Historic homes, makes Real Estate the ideal career for Leah. 

Leah is passionate about Jacksonville's growth and is active in the San Marco community. You'll often find her in the early morning hours hitting  the pavement of many of Jacksonville's bridges, as she's an avid runner and lover of health. In her spare time,  Leah enjoy's renovating her historic home,  brushing up on her German and sipping coffee at local shops.

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